Grace Blue Partnership strengthens marketing practice for brands worldwide

Sherilyn Shackell, Founder of The Marketing Academy, joins Grace Blue Partnership as advisor to the Board

Grace Blue Partnership, the global executive search firm, today strengthens its specialist marketing practice for brands as it celebrates its 10th anniversary. The firm has appointed Sherilyn Shackell, founder of The Marketing Academy, to its Advisory Board, with a brief to help build the most powerful marketing practice worldwide.

Grace Blue Partnership’s development of its marketing practice is in answer to a rise in demand from senior talent as well as an increase for executive search briefs from companies including LEGO, Coca-Cola and Amazon. The marketing practice will work worldwide with brands to attract leading talent from across the marketing spectrum as new roles emerge alongside CMOs in areas such as customer experience, digital, social, media, strategy, creative and performance marketing.

New research conducted by Grace Blue Partnership has estimated up to 40% of the top 100 advertisers contain senior marketing talent which has migrated brand-side from other areas of the industry. The findings show companies are displaying a growing need for talent diversity, not just from a gender or cultural perspective, but in terms of career experience and skillset.

Ian Priest, Chief Executive, Grace Blue Partnership, said: “Our marketing practice will build on our success placing talent in important leadership roles across our industry. We are being asked to meet a growing demand for a diversity of marketing skills from brands as they look to get closer to customers and as the industry converges. Sherilyn’s appointment brings us a new perspective on the ambitions of marketing’s leading talent in the UK and worldwide at a point when our clients across brands, agencies and media owners are seeking fresh talent solutions.”

Sherilyn Shackell said: “Increasingly, marketing will be the difference between those companies that thrive and those that don’t. Grace Blue will help brands fully realise marketing’s potential as the growth engine of a business. There is no doubt marketing is growing into the single most critical business function and skillsets need to be matched to that requirement. Grace Blue will ensure its clients make the right talent decisions to achieve true commercial advantage.”