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The Digital Dispatch: Grace Blue, Erwin Penland, and Cosmose

About.com launched a new content studio, IDEA Studios (Intent. Data. Expertise. About).

Celtra Inc. announced the release of two new video ad formats, short-form vertical video and reactive video, further expanding its portfolio of mobile display brand advertising products.

Cosmose announced its formal launch of the Cosmose OMNIcookieâ„¢ and the opening of its U.S. headquarters.

Cxense announced the successful acquisition completion of the ad optimization leader, Maxifier.

Erwin Penland announced that Alex Lea is joining the team as a new executive creative director.

Grace Blue has announced its promotion of partners Claire Telling and Debra Sercy to co-CEOs of North America, effective immediately.

Havas Media announced that it has won Ubisoft's media buying and planning account in 17 countries.

INNOCEAN USA announced the appointment of Steve Jun as its new CEO.

KBS Toronto announced it has been selected as agency of record for the Mount Sinai Hospital Foundation, part of Sinai Health System.

LiveRamp announced it has hired Luke McGuinness as head of data partnerships.

PrestaShop announced the appointment of Corinne Lejbowicz as the company's new CEO.

SAP's hybris announced a partnership with Acquia to improve the way companies engage with today's digital consumer.

wywy has entered into an agreement with mobile advertising and analytics platform, AppsFlyer, to improve measurement of the impact TV ads have on mobile app installs in real time.

Editor's note: This column publishes twice per month, and we are always looking for industry announcements, so please email them to agata@imediaconnection.com.

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