The Digital Dispatch: Grace Blue, Interbrand, and Tracx

Adomik announced the availability of Adomik Deal Maker, a new tool designed to help publishers optimize the performance of their private marketplace.

Full Circle Insights is announcing the launch of Campaign Influence, a new campaign attribution application for Salesforce marketers.

Grace Blue announced that Ian Priest, former Chime Communications board member and founder of VCCP, will now serve as global CEO of Grace Blue.

INNOCEAN USA announced that Frank Striefler has joined the agency as SVP of strategic planning.

Interbrand announced the promotions of two executives: Andrea Sullivan was named chief marketing officer and Paola Norambuena was named chief content officer.

KBS announced the launch of KBS Sports & Entertainment, a North American offering.

Kwittken has been named North American public relations agency of record for Pantone LLC, the global authority on color

MediaMath announced their work with Oracle Marketing Cloud to enable B2B and B2C marketers to drive engagement by powerfully combining paid and owned media.

NuVision Federal Credit Union announced that Barbara A. Barry has joined the organization as chief member experience officer (CMXO).

Penton announced the appointment of Laura Viscusi as market leader for its restaurants and supermarkets division.

Rocket Fuel introduced its "Marketing in the Moment" approach, delivering marketing campaigns that target consumers at the precise moment of influence.

Simulmedia announced a partnership that will offer third party validation of TV's impact on business results powered by VAMOS.

SkyOne Federal Credit Union announced its merger with British Airways Employees Federal Credit Union.

Tracx announced it is helping to spearhead the Roman Catholic Church's effort to connect with millennials via social media during Pope Francis' visit to the United States.

QuotaFactory announced that its product has left beta and is now available to the general public.

Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to

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