Studying anthropology at school was the perfect training for a career in advertising and marketing. It gave me an appreciation for global cultures and new ways of thinking, and taught me that while research is invaluable, sometimes the best decisions are made when you follow your gut.
My career began in New York in account management at DMB&B and BBDO. The dot com boom then lured me to the client side, where I worked at Shopping.com running the advertising for the US, and then setting up their European operations in London.
I moved back to New York to work with British Airways on their marketing and brand strategy for North America.
Missing the creative environment of the agency world I have spent most of the past decade working at dynamic places like BBH, TBWA\Chiat, and 72andSunny on brands including Miller Lite, Mentos, Unilever, Pedigree, Singapore Airlines, PacSun and Sonos.
As Joint CEO North America at Grace Blue, I am fortunate to hone the passion that developed at school learning about brilliant people from all backgrounds and applying a combination of research and instinct to match them with the right company.