Developing Your Skill Set On The Other Side Of The Tracks

For Toby Horry, digital marketing director at Tesco, his progress up the ranks on the agency side, culminating in being managing director at digital agency Dare, brought with it certain frustrations. “Coming from a planning and strategy background, I really enjoy getting under the skin of a business and understanding how it works,” he said. “However, I found that the more senior I became agency side, the further I got from this.”

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