Lessons in Leadership: Future-Proof Your Brand, Attract Top Talent & Save the Planet

Want to know how to use the power of sustainability to attract top talent and build a thriving brand while supporting a sustainable future?

Join our upcoming Lessons in Leadership webinar featuring Advertising Association’s Director of Communications, Matt Bourn and Ad net Zero Chair, Sebastian Munden off the back of their recently published book, “Sustainable Advertising”, available to buy from 3 March.

The session will explore the intersection of sustainability and employer branding hosted by Grace Blue’s Global MD and EMEA CEO, Sarah Skinner.

Date: Monday 18 March 2024
Time: 12:00-13:00 GMT
Register for free to attend

This session will cover:

  • How to authentically integrate sustainability into your advertising and employer branding strategies
  • The latest trends and best practices in sustainable advertising
  • How to attract and retain talent who are passionate about making a positive impact
  • Actionable strategies to build a future-proof brand that resonates with today’s conscious consumers and employees
  • Q&A at the end of the session to answer any questions you may have


About the Speakers:

Matt Bourn is the Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. He steers the industry’s work around Climate Action, including the formation of Ad Net Zero, providing communications support for the Inclusion workstream, All In, driving forward its Export strategy through the UK Advertising Export Group and fulfilment of the association’s responsibilities as the UK representative for Cannes Lions. With 25 years’ experience previously, he was Managing Director of Braben, the UK’s leading PR consultancy for media, working for companies such as Sky, Channel 4, Disney and Sony.

Sebastian Munden has over 30 years’ experience in the fast-moving consumer products industry, creating strong competitive brands and commercial success while actively applying the principles of doing business as a force for good for all stakeholders. He has recently stepped down as chief executive of Unilever UK & Ireland where he championed collaboration between companies from different sectors to transform packaging ecosystems, eliminate waste, connect the circular economy in practice, and accelerate decarbonisation.

Prior to leading Unilever UK & Ireland, Sebastian has held senior roles in Unilever across Europe and North America, including leader of the Laundry Category for Europe, Australia, and New Zealand, before becoming head of Global Marketing Operations in 2013 supporting the COO and CEO.

Sebastian is also the Chair of Ad Net Zero, the advertising industry’s climate emergency global action programme, and was on the advisory panel for Henry Dimbleby’s independent national food strategy review for government. He is also Chair of WRAP (The Waste & Resources Action Programme).

He has been a strong advocate for trying new approaches to secondary education, as well as for apprenticeships to get young people from more diverse backgrounds into business. He has served on steering groups for industry associations, The Institute of Grocery DistributionThe Inclusive Economy Partnership run by the Cabinet Office, and for Movement to Work, a charity supported by many employers to introduce young people to the workplace through a life-changing placement.

Sarah Skinner leads the Grace Blue EMEA team from London, with a particular focus on C-suite roles.  In April 2023  she was promoted to Global Managing Director and is responsible for Grace Blue’s service quality across its Consumer Brands, Agencies, Media, Entertainment and Sports divisions globally.

After graduating from Edinburgh, Sarah’s career began in the agency space, notably at Y&R/WPP.  During her 12 years at Y&R, Sarah began in New Business before working on integrated international clients including  Team Ford and Team Land Rover,  and an array of other global clients including United Airlines, Dr Pepper and Xerox.

Before joining Grace Blue in 2010, Sarah ran the UK office for Hyundai and Kia’s in-house agencies at Innocean Worldwide. Sarah is also a qualified Executive Coach and Bloom mentor.

What is the Lessons in Leadership webinar series?

Lessons in Leadership is a series of talks that we hosted since 2021. The talks are designed to be an opportunity for senior leaders to engage with various topics covering insights/trends in the current market, leadership styles and ‘fireside chats’ delivered by industry experts and thought leaders in their respective fields. Ultimately the talks are designed for the audience to be able to take away something from each of them.